SOCIAL MEDIA MARKETING
Notably managed Caesars Entertainment's loyalty program, Total Rewards, social channels.
Key metrics analysis for reporting:
Revenue, unique visitors, and most importantly loyalty (TR) sign-ups
Campaign tracking/clicks:
To determine how effective social media is we analyze data.
Social media campaign:
This was TR’s first social campaign! I pitched ideas and when it was approved by higher-ups, I created, tested, and executed the campaign. I worked with internal team, digital team, and legal team throughout the process. Entries would automatically be entered in the Facebook page with the hashtag. When the contest ends the internal TR team and I would vote on the winners. I would contact the winners for their info. The winners photos are published in the quarterly printed TR Magazine. Each winner gets a copy of the magazine with their winning photo. First TR photo contest: first-tr-social-contest
After the success of the first photo contest we ran 3 more. Third TR Vacation Contest on social media report: tr-vacation-contest-and-analytics